Achrome Evolution Of Joe – Black


    Joseph Wagg (or Joe/Joey to his pals), has long been the mascot of our brand. This anti hero is based on many an 80s lad who got on his bike when told to do so back then. He spent his time plundering naive sporting goods stores to liberate them of their fine treasure, often a trip mixed in with a football tie. He loved an eye catching outdoor garment and was a sucker for a pair of training shoes that would fit nicely in his ‘Head’ tennis bag. His Monica comes from a fictional character who often wrote into cult 80s fanzine ‘The End’ taking the French kiss out of those at the back of the pack in the terrace fashion stakes. On this classic design we take a look at how our brands now recognisable logo have evolved over the years.

    *Please note back catalogue orders are made to order and none returnable*

    Slim Fit: Please note that our Achrome tee’s are neater cut than our regular Alpine range with a lighter handle and weight, however we still recommend purchasing your normal size or one size up if you want a more roomy fit.

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