Vice Magazine - How Nike ‘110s’ Became Liverpool’s Favourite Shoe 12/02/2020

Jay Montessori, 49, is the co-owner of Transalpino, a Liverpool-born brand founded in 2015 to hunt down and sell deadstock or super-rare trainers. He told me 110s have always had a cult following in Liverpool, and could be cited as the shoe that turned the tide from adidas to Nike in the city.

“Scouse lads have always had their own insular look,” he explained. “The 80s saw the birth of what is now known as the ‘football casual‘ in Liverpool. In the 90s, it was the shell suit and ......

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How Nike '110s' Became Liverpool's Favourite Shoe