Joseph Wagg ( or Joe/Joey to his pals) has long been a mascot of the Transalpino brand. Our anti hero is based on many and 80s lad who got his bike when Norman Tebbit told him to do so back then.
He spent his time plundering naive shop owners in far flung place, liberating them of their sporting goods often tied in with a European football away tie. He was notoriously a sucker for an eye catching outdoor garment and loved nothing more than to match it up with a pair of rare training shoes that would all fit nicely into his Head bag.
His Monica comes from a fictional character who appeared in 80s cult fanzine ‘The End’ who spent most his musings taking the French kiss out of those in the terrace fashion stakes who had fell at the first hurdle.
Collar him here.